YouTube Analytics: How to Analyze Data to Improve your Marketing?
Do you know YouTube has more than 37 million channels? Yes, it's true; the data might look horrifying to you because you've competitors in millions. This is why everyone says earning money from YouTube is hard.
So does that mean the future of new channels isn't bright? Don't worry, that's not the case. Yes, it's true YouTube is difficult but not impossible. The issue we've found out is most of the new YouTube channel creators don't try to understand what the audience wants and just create content.
As a result, their content doesn't work because of the zero engagement of subscribers. But what can you do to deal with this situation? Well, that's the point where you need to understand YouTube Analytics as they show what your audience love.Why Is YouTube Analytics Important?
YouTube Analytics is important for all creators because that's the only way to find out what type of video your audience likes most. It also shows your current subscriber, the watch time, top videos of your channel, views, comments, and everything.
YouTube offers an app named YouTube Studio where you can check the data. If you're a desktop user, you can access the YouTube Studio platform by clicking on the channel icon. You'll see the option of YouTube Studio; click on this to access your channel's analytics.
10 Important YouTube Analytics To Create Content Strategy
Below we'll share the important analytics of YouTube that will help you create engaging videos. So you can create good content that the audience wants. Let's head towards the topic!
Watch Time of Videos
The first and most important analytics of YouTube Studio is videos' watch time. Everyone knows that YouTube only monetizes the channels that have completed 4000 hours of watch time. And to check the watch time we do this:
Go to YouTube Studio → Analytics → Watch time (Select lifetime instead of months to access all data).
The benefit of checking the watch time is you'll see the watch time of your channels along with complete data, like how many people watch your videos and what type of videos your audience watches most. This data will help you analyze the interest of your audience and when you create the strategy according to audience interest, your channel will grow more than ever.
Video View Duration
The next important analytics is the view duration of your content. Have you ever thought about whether the audience will love the video or not? If not, you should think about it because that's how you can improve your content. But the issue is how you'll know about it.
Good for you that YouTube also has a video view duration feature in the YouTube Studio. Thanks to this feature, you can easily check the view duration of your audience.
For example, YouTube will show you the average view duration of a video. If the view duration isn't good, like about 40 seconds or 1 minute, your audience isn't interested in that type of video.
The Percentage of Video Viewers And Their Countries
The next analytics that helps understand the audience is the percentage of video viewers. On the YouTube Analytics page, you can easily check which video has been watched by the audience most.
Once you find the most watched videos check the content and find out the similarities among all to know what attracts your audience. Apart from viewers' percentage, YouTube analytics also show the data of audiences, like which country or city they belong to.
Knowing the geographical location of the audience is extremely crucial as you can create videos that attract more audiences to that specific city or country.
Re-Watches And Sharing Data
The YouTube payment policy depends on the views of your videos. The more views you have on the videos, the more you'll earn. That's why it's important to create powerful content that people watch multiple times.
Our recommendation for you is to check the YouTube audience retention report. If you see any rising curve on the graph, it means that's the video that your audience is re-watching. In addition, don't forget to check the sharing service page.
Select Analytics → Click On More → Select Sharing Service.
Here you'll see data on how many videos your audience shares and on which platforms.
Impression Rate of Your Videos
The impression rate of your video is another amazing way to determine which video is performing well and which isn't.
Remember, here; we aren't discussing your subscriber. It's about the audience who searches a particular keyword on YouTube and your video appears or the audience whom YouTube suggests your videos.
Whenever your video appears in someone's feed, it's an impression, and when the audience clicks on it, they'll become the video viewers. That's why impression rate is important; it shows how powerful the thumbnail and title of your video are.
If the impression rate is good but no one clicks on the video, it's time to change the strategy of creating a thumbnail and title.
Video Audience Engagement
The next feature of YouTube analytics is checking audience engagement on a particular video. How it'll help this question must be ringing the bell to the mind, right?
Well, the engagement insights tell us about a lot of things. For example, it shows how many videos you have that can persuade the viewers to like and comment. If a video has more dislikes than likes, it shows your audience doesn't watch this type of content.
Playlist Engagement
Above was the picture of the YouTube creator's official channel; they've also created multiple playlists. If you've playlists about multiple topics like them, check how many people view, like, and comment. That's how you can understand the favourite topic of your audience.
Audience Age
Do you know about your audience's age? Yes, it's private data, but it's available on your YouTube Analytics.
The data is crucial because it can make your content better. After knowing the age of your audience, you can create content as per their interest. If your audience is over 18, your content should be in a way that appeals to them.
Source of Your Channel Traffic
Where does the YouTube channel traffic come from (apart from YouTube)? This data can help you succeed instantly.
With this help of traffic source data, you'll be able to understand on which platform you have more reach. Then you can focus more on that platform and drive millions of traffic to your YouTube channel.
Subscriber Growth
The last point is to check the subscriber growth report. This report is about when you gain and lose subscribers at which point. After reading this report, you can easily understand which of your videos and a topic is the reason for your subscriber growth.
Frequently Asked Questions
What information can YouTube Analytics provide?
You can check all information on YouTube analytics from the subscribers to how many people haven't subscribed to your channel. It also shows the interactions, click rate, traffic source, gender, age, subscription status, the geographic location of your audience, etc.
Does YouTube have Free Analytics?
Yes, the YouTube analytics feature is completely free. You only have to click on the channel icon, which is on the top. Click on YouTube Studio, then analytics, and now you can see every detail of your channel growth.
How do you Analyze YouTube Channel Performance?
The best way to analyze YouTube Channel Performance is to check the data in the YouTube Studio analytics section. Here you can see your top videos, average view duration, impression, click rate, subscriber details, traffic sources, or even the geographic location, gender, and age of your subscribers.
What are the best YouTube Analytics Extensions?
Apart from using YouTube Studio, you can also use these extensions to get data about the channel.
Channel Meter.
Qunitly.
TubeBuddy
VidlQ
Unbox Social.
Final Words
Remember, understanding the audience of your channel through YouTube Analytics is essential. Without it, you'll never be able to succeed because of the lack of knowledge about the audience and their likes and dislikes.
So don't wait anymore; open your YouTube Channel Page, click on your channel's icon, and choose YouTube Studio, then Analytics. If you've found something in the analytics feature difficult to understand, feel free to comment below. We would be happy to answer your questions in our new guide.
ReplyDeleteSMM ਦਾ ਅਰਥ ਹੈ ਸੋਸ਼ਲ ਮੀਡੀਆ ਮਾਰਕੀਟਿੰਗ, ਅਤੇ ਇੱਕ SMM ਪੈਨਲ ਇੱਕ ਔਨਲਾਈਨ ਪਲੇਟਫਾਰਮ ਹੈ ਜੋ ਸੋਸ਼ਲ ਮੀਡੀਆ ਮਾਰਕੀਟਿੰਗ ਸੇਵਾਵਾਂ ਪ੍ਰਦਾਨ ਕਰਦਾ ਹੈ। ਇਹ ਪੈਨਲ ਵੱਖ-ਵੱਖ ਸੋਸ਼ਲ ਮੀਡੀਆ ਪਲੇਟਫਾਰਮਾਂ ਜਿਵੇਂ ਕਿ Instagram, Facebook, Twitter, YouTube, ਅਤੇ ਹੋਰ ਲਈ ਪਸੰਦਾਂ, ਅਨੁਯਾਈਆਂ, ਟਿੱਪਣੀਆਂ ਅਤੇ ਸ਼ੇਅਰਾਂ ਨੂੰ ਖਰੀਦਣ ਸਮੇਤ ਬਹੁਤ ਸਾਰੀਆਂ ਸੇਵਾਵਾਂ ਦੀ ਪੇਸ਼ਕਸ਼ ਕਰਦੇ ਹਨ। ਇਹ ਸੇਵਾਵਾਂ ਕਾਰੋਬਾਰਾਂ ਅਤੇ ਵਿਅਕਤੀਆਂ ਨੂੰ ਉਹਨਾਂ ਦੀ ਸੋਸ਼ਲ ਮੀਡੀਆ ਦੀ ਮੌਜੂਦਗੀ ਵਧਾਉਣ ਅਤੇ ਇੱਕ ਵਿਸ਼ਾਲ ਦਰਸ਼ਕਾਂ ਤੱਕ ਪਹੁੰਚਣ ਵਿੱਚ ਮਦਦ ਕਰਨ ਲਈ ਤਿਆਰ ਕੀਤੀਆਂ ਗਈਆਂ ਹਨ।
ਇੱਕ SMM ਪੈਨਲ ਕਿਵੇਂ ਕੰਮ ਕਰਦਾ ਹੈ?