What Does the Future Hold for Digital Marketing? -2022

 

Technology is changing at a rapid fast speed, this situation sometimes rings the bell in the mind about: What will be the future of digital marketing? Is it bright or new technologies and marketing techniques will overpower today’s strategies? 

Well, no one knows the exact answer, but yes, the future of digital marketing will be different compared to today. You’ll see the hype in video marketing, voice search will surpass text search. Email marketing will be more user-centric, and fictional worlds like metaverse will become more popular for virtual advertising. 

Over the next decade, the chances are we’ll see the rise of new platforms. Let’s see what other things will change about digital marketing in detail below. 

Is Digital Marketing In Demand And What Would Be Its Future?

Digital marketing is an in-demanding skill and its future is bright. The primary reason is we’re moving towards an era where everything will work with the internet, whether it’s school, shops, jobs, etc. 

Possibly next generation will see the peak of the marketing industry. Ecommerce sales will reach about 7.4 trillion dollars by 2025, the bigger the industry the more people will invest in marketing. 

In short, if you’re worried about whether you should invest more time in learning digital marketing or not. Then our suggestion is yes, digital marketing is a perfect skill to learn because we don’t think it will have a dead end in the future. Instead, it will become a big industry. 

Below we’ll take a look at the possible future of the digital marketing industry. 

Video Marketing 

Do you know people love to watch videos? And it’s not just what people say, it's a fact. According to a report, video has good potential, the number of digital video viewers will reach 3.5 billion by the year 2023. 

The number will increase more in the future. As we know the bigger the audience a platform or any electronic media source will have the more people will go towards it. Because in the end, everyone needs the audience. 

However, more platforms like YouTube and Facebook are likely to come into the market. The other major changes you'll see in the future are about how we target the audience and the strategies we use.

Social Media Marketing 

Every expert says social media marketing is one of the biggest digital marketing industries. It has an audience of over 4.26 billion people which is nearly half of the world population. That’s why the companies have spent over 181.2 billion dollars on social media advertising in 2021. 

The question that concerns people are, will social media marketing remain as powerful as the marketing industry in the future? Or it will die? 

Fortunately, the industry isn’t likely to subside anytime soon. Instead, experts say that it will evolve. Influencer marketing will become more famous than other traditional marketing techniques. People who have followers on social media will be the face of brands. 

 

On the downside, these things will create trust issues too. The audience won’t believe all influencers due to paid marketing. As a result, the brands will mostly invest heavily in influencers who are trusted by the audience and have good relationships with their followers.

Digital Marketing In the Fictional Universe 

What we meant by the fictional universe isn’t the wizarding world of harry potter or the marvel universe. Instead, it’s the virtual world like the Metaverse, Second Life, Decentraland, and so on. 

You need virtual reality glasses, and access to a platform and you’re good to go. Afterward, you can spend hours in the virtual world meeting with people, playing games, etc. According to eMarketer, the number of AR (Augmented Reality) users will exceed 100 million by 2025. 

Little do people know is, that these AR (Augmented Reality) and VR (Virtual Reality) platforms will become a tool for brands to reach customers. For instance, fashion brands might allow people to wear dresses in the VR world and that’s how they’ll promote the products. 

Voice Search Will Surpass Text Searching 

At the time of researching a topic, most people now use text on search engines. We go to Google and write the query in the search bar. But in the future, we’ll see a drastic change in it, the voice search will surpass text searching. 

According to Google, around 500 million people use Google Assistant and its voice-activated feature. And it’s only the data of Google Assistant we haven’t counted Alexa users. 

Now the number of people that are using the voice search features and AI assistants are million. However, in the future, the number will increase and is likely to surpass billions. 

Users will more rely on smart speakers and assistants while doing work. As a result, digital marketing will tailor to voice search and the search engine will be optimized everything according to voice queries. 

 

Email Marketing Will Be More Personalized 

Email marketing won’t die in the future and that’s a fact. People who think that email marketing won’t work are misguided. The prediction is email marketing will be more personalized or in other words user-centric. 

For example, the emails we receive nowadays sometimes feel like they’re not useful. We also receive countless emails that we add to spam boxes. 

But in the future, this won’t happen the reason is the companies will focus on the content rather than quantity. The email you receive will be useful, engaging with attractive offers. 

AI-Powered Marketing Tools

AI is the future of our world. The AI technology we’re seeing now is just a glimpse there’s a lot more potential in it and marketers understand it. That’s why the digital marketing industry is adopting AI tools to provide a better customer experience. 

A successful example of an AI tool is the chatbox which is become essential for websites. The tools help customers by answering their questions, the main benefit is it works 24/7 and replaces human customer support employees. 

Other powerful examples are Personalize tool which helps in email marketing. With the tool, you can track which products your customers are interested in and send them a customized email. 

The same is MarketMuse it’s like an AI assistant of a digital marketer. The tool assists marketers to create an effective digital marketing strategy easily. 

Yes, not all marketers use AI tools now but in the future marketers will rely more on the tools as they make the work quite simple. 

Everything Will Be About Quality Content 

“Content is king” will be the slogan of future digital marketing. 

Have you seen the recent updates and blogs of Google? If not then you should check them out, it’s clearly stated that Google wants to provide high-quality content to users. 

In short, the content marketing industry has good potential in the next upcoming decades. It doesn’t matter whether you’re a social media marketer, email marketer, or affiliate marketer every type needs good quality content. 

Without providing quality content, it will become impossible for brands and marketers to promote products. Some experts predict that the content marketing industry will also depend on AI tools after a few years. 

However, we think it’s only a prediction. AI won’t overtake the content writing industry but yeah the chances are these tools will become a part of the content writing industry. Writers will use them to enhance their productivity. 

Frequently Asked Questions 

Is there a bright future in digital marketing?

Yes, digital marketing has a bright future. The automobile company, music bands, and fashion brands, all are using digital marketing to market their products. It’s the fastest-growing industry that is evolving with time making marketing faster, convenient, and more informative. 

Is marketing a good career in 2022?

We are in the middle of a digital marketing revolution. It is the time when digital marketing is becoming the first choice for everyone. Every company hires marketers as their strategies increase sales and generate revenue making it a good career for everyone in 2022. 

How can I start digital marketing?

It is not that difficult to start digital marketing. Just write down all the marketing channels that you want to use, or want to learn. For example, PPC campaigns, SEO, email marketing, social media, content marketing, etc. Then join digital marketing groups on social media, enroll in courses and learn digital marketing. 

What is the role of social media in digital marketing?

Social media is a type of digital marketing and a great way to build a brand. It connects users with brands and can be a huge help in spreading the word about your business. In addition, it’s used as a marketing tool which leads to more sales. 

What Do We Think Of The Future of Digital Marketing Career?

Digital marketing is growing fast which is the reason why it’s a hot topic nowadays. Everyone wants to know how they can learn about it and earn money from it. However, the popularity forcing people to think what’s the future of digital marketing. 

The good part is it the digital marketing industry will grow more and more in the next decades. There’s no chance that it will die all because it’s the needs of the businesses.