8 Graphic Design Trends Must Know in Digital Marketing Strategy

 

Digital marketing isn't easy because of massive competition in the market. Every brand has an online store and a digital marketing team. Then how can you effectively promote your products and services and steal the thunder of established brands? Good for you because it's not an impossible task. 

You can attract a targeted audience easily by using graphic design trends to generate more leads for the business. For example, nowadays, inclusive visuals, icons, memes, quotes, use of screenshots, bold backgrounds, and data visualization are in trend. If you use all of these things effectively in the designs, you can easily build a good brand identity in the market. 

Before we go further in the discussion of how these graphic design trends work. It's essential to understand why you need these types of designs or trends for the marketing campaign. So let's head toward the topic. 

Why Do You Need Graphic Design for Marketing?

Creating a brand identity or educating customers about products isn't easy, and it will become more complicated in the future because of high competition. The thing that can help you solve the issue is graphic design. 

The designs we use in marketing campaigns, social media accounts, and blogs become the brand's identity. They help in brand awareness, market products, and win customers' trust. That's how graphic design helps in digital marketing. 

Wait, there's a catch; every digital marketer uses graphic design. Then how can you outrank your competitors? 

Well, the only thing you need to do is to update your design work according to the trends. This way, your brand will get more attention than others because of utilizing new trends, and you can beat the competitors. 

8 Graphic Design Trends In Digital Marketing Strategy 

Here we begin with the eight graphic design trends of the digital marketing industry. 

Inclusive Visuals 

The first trend nowadays is using inclusive visuals in marketing campaigns. For those who don't have information, inclusive visuals mean visuals that show diversity and can connect your brands to the largest audience possible. 

Let's show you an example; below; you'll see two different pictures but with the same message. Suppose it's from a brand that produces beauty products. Which one do you think can connect all audiences from the brand? 

If asked from us, it's the inclusive visual because the image has a diverse range of people. In addition, the picture strongly conveys that beauty isn't defined by skin color, as every skin is beautiful. So this picture can help in connecting the beauty brand and convey its message to everyone. 

Interactive Data Visualization 

Interactive data visualization is the second trend that can make your marketing campaigns more exciting and eye-catching. This trend is about representing the facts and stats in a graphical form. 

According to research, It's pretty beneficial as no one remembers data for a long time, but if we represent it through an image, customers can easily memorize it. That's why almost every brand uses data visualization in its marketing strategies. 

Also, it's expected that the value of the data visualization market will increase to 7.76 billion U.S. dollars by 2023. 

Icons In Graphics

You probably have seen countless visuals on social media. You'll find many differences in all visuals like many marketers use colorful icons in their marketing campaigns. The reason behind it is because icons share messages effectively compared to simple text. To understand the benefit, have a look at the picture below. 

Did you spot any differences? Both pictures are the same, the colors, fonts, and everything. The only difference is in one picture; the designer has used a yellow icon with "Buy Now and 70% Off". 

Now, what image do you think is more attractive for a marketing campaign? If your answer is the first image, congratulate you on understanding the importance of colorful icons. That's exactly how the customers think. The first image is better because the icon has made it unique and a powerful visual that can easily attract the audience and convey the message.  

Memes for Marketing 

Everyone knows Elon Musk, one of the most famous person worldwide who works more than 80 hours weekly. What do you think Elon's tweets will be like? Probably about space info, SpaceX, etc., that's what we thought, but the reality is the opposite. 

There are a lot of tweets that are just memes which you see above in the image. This type of marketing is a trend nowadays; no matter how big the brand is, they often share memes related to their work and business to engage the audience. 

You can use the same strategy, the trend for your business; it will help increase followers and show the company's human side. 

Quotes In Marketing 

A new graphic trend we've noticed in digital marketing strategy is using "Quotes." Yes, we know using quotes on social media accounts or blogs isn't unusual. Marketers have used this strategy before, but the difference is how it's used now makes it more useful. 

As an example, you can see the image above. The designer has effectively used the quote "Happiness Is Me Time" with their marketing campaign. It encourages women to book an appointment with the salon to take care of their skin; amazing, right? The image isn't only about a quote but also has a CTA (call to action). 

Use of Screenshot 

The usage of screenshots in digital marketing strategies has increased too much because of getting amazing results. Previously, companies didn't share testimonials on their social media pages. The customers used to check the testimonials of other customers in the review section.

However, now the trend has changed, you'll find numerous images like the picture below on various social media pages. 

These types of visuals help in building trust between the brand and customers. It also engages your customers or followers. You can get the same benefits by using screenshots with graphic designs in your marketing strategy. 

Bold Backgrounds 

The next amazing graphic trend in digital marketing is using bold colors in visuals. It's one of the most effective ways to catch the audience's attention. Bold colors make our designs stand out from the crowd. For better understanding, please check the following image. 

In this image, we've used two visuals. Both are the same, but one with vibrant color, and the second doesn't have a bold color. Which one do you think is more attractive? The answer we've got from people is the blue visual because the blue background is eye-catching. 

3D Representation In Visuals

In the last, another popular trend of 2022 is 3D representation. Gone were the days when people invested time in creating 2D visuals. Now, 3D visuals are the present and the future of graphic designs. 

For example, as you can see in the picture above, the graphic designer has used 3D elements, which makes the image more attractive. You can do the same and use this trend to gain more benefits, followers, and leads for the business. 

Frequently Asked Questions 

What are the attractive colors for advertising? 

Bold colors like orange, yellow, blue, red, green, and purple are some of the few famous colors for advertising. Images with these colors look more attractive than others as they stand out in the crowd. Though you can choose any color, red is the king of all. It's best for marketing campaigns. 

Are memes effective in marketing?

Yes, memes are effective in marketing. Not everyone likes informational posts or marketing posts. Sometimes followers unfollow the account because of them. So to engage the customer, you need to post a meme related to the business industry or the current situation so people will give feedback and remain active on your business page. 

How do marketing and graphic design work together?

Marketing and designs both are essential for each other. The reason is you can't advertise the product unless it catches the attention of the audience. And to catch followers' attention towards the post, you must use graphic design trends in your digital marketing strategy. That's how both things work with each other. 

Why are graphics important in communication?

Graphic designs are considered one of the most important things to communicate with customers. Sometimes customers neglect a post that only has words but ignoring a good design is difficult. As a result, the visuals will convey the brand's message and work as a mode of communication between your brand and customers. 

Ready to Use Graphic Trends 2022? 

So are you ready to use graphic design trends in your digital marketing strategy? If yes, we suggest creating a proper plan of when and how you will use the design. After all, nothing works without planning, so create a proper strategy. 

We hope you've found the answer to all of your questions. In case you still have queries in your mind, please feel free to get in touch with our team in the comment section.