Top 8 Digital Marketing Trends You Must Know In 2022

Digital marketing is all about how we can do online marketing effectively and promote products and brands with the help of the internet. This type of marketing began when the internet started. Since then, digital marketing has evolved a lot and is still evolving. 

For example, several digital marketing trends have come and gone. Like in the past, everyone focused on keyword stuffing to rank content, but this trend is useless as Google's algorithm has changed and now focuses on quality more than the number of keywords. 

That's why upgrading your knowledge and skill in digital marketing is essential. Otherwise, you'll fail, but don't worry, it won't happen to you. In this article, you'll read about the top 8 digital marketing trends of 2022. After reading this, you'll get an idea of what's happening in today's digital marketing world and how experts work. 

Top 8 Digital Marketing Trends of 2022

Let's know about the top 8 digital marketing trends of 2022. 

Short, DIY Videos 

Nowadays, the most notable trend in digital marketing is using short or DIY videos for marketing purposes. The reason is no one has time to read thousands of words or to watch half an hour of videos. We all prefer to-the-point content that answers the question and conveys the message; digital marketers know about it. 

That's why big brands are investing more in short videos. One of the biggest platforms for short videos is TikTok which has more than one billion active users. The platform only supports 60 seconds videos, but thanks to the vast and engaged audience, it generates more leads than others. 

Even the Washington Post, a renowned newspaper worldwide, has a TikTok account. The marketing team of the Washington Post shares numerous short funny, informational videos about the political situation and keeps their followers updated. That's how marketing works!

Another example is Red Bull which is a famous energy drink. They post videos of different stunts and other things to show how Red Bull spikes alertness and concentration in the body. 

Remember, TikTok isn't the only platform for short videos; Youtube, Instagram reels, Hippo Video, etc. are also famous for this purpose. 

Chat Bot and Virtual Assistant

You probably have heard that "AI is the future of our world." It's not just a speculation but a fact, and we're now seeing a glimpse of the future in website chatbots. Just think about how companies used to manage their customer service department with many employees a few years back. 

However, the process is now simple; we need a chatbot on the website. The chatbot will communicate with your customers 24/7 like your company representative, amazing, right? That means a company can save a lot of money they spend on employees' salaries. 

Apart from chatbots, AI is helpful if we consider the capability to collect the data of customers like their purchasing history and so on. With the record, you can easily create an effective marketing campaign because you know what your customers like and what service they need. 

In addition, these AI tools can help you manage your digital marketing project and the company's finance. Not to forget, it's just the start. The possibilities are that AI will be more advanced in the upcoming years, which means more trends are yet to come. 

Influencer Marketing 

The following significant trend of digital marketing is influencer marketing. It's a type of social media marketing in which brands pay thousands of dollars to influencers with countless active followers on their social media accounts. 

With the money, brands purchase the services of influencers. For example, suppose the pictures you'll see below are of two famous social media influencers. 

Do you know that this one photo can generate good profit for makeup brands only if the social media influencers share the name of the makeup? That's influencer marketing; according to a survey, it's one of the best ways to promote beauty and personal care products. 

Shoppable Post 

Please have a look at the picture above. You probably have seen many of these posts on social media? They are called shoppable posts; the feature is available on Instagram and other social media platforms. 

The benefit of using shoppable posts is its CTA (call to action), as it encourages the customers to click on the "Shop Now" button. Whenever someone clicks on "Shop Now" or some pages use the "Book Now" button, the customer will be redirected to the company's official store. As a result, customers purchase the product, which is also helpful in driving traffic to the main store. 

Content Marketing 

Although content marketing isn't a new trend in digital marketing. However, the way we used to generate content for marketing has changed. 

As of now, content marketing isn't only about writing thousands of words about a product for all customers. Instead, it's about targeting the specific audience and encouraging them to purchase the product. 

A successful example is Ahref. It's one of the biggest SEO tool in the digital marketing industry. Their marketing team started a blog where they share SEO tips and informational guides that solves users' issues.

You can check the picture above about how they write an informational guide on finding low-competition topics for the blog. The guide isn't only solving user problems but also promoting the Ahref keyword research tool. 

Content Visualization 

Content visualization is trending worldwide. It means the content like pictures, diagrams, infographics, charts, etc. We all know the competition is tough; SEO experts also focus on ranking through images apart from specific keywords. 

To understand the concept more, you must look at the picture above. Suppose you're in a hurry and need an answer to "Why digital marketing is important." You've two options, either you've to read an entire blog post, or you can check this infographic. Which option should you choose? 

If asked from us, we would choose the image as it has the to-the-point answer. The high chances are users will do the same. That's how the content visualization trend attracts customers or readers to blogs, brands, or products. 

Featured Google Snippet 

Another trend of digital marketing is creating content that has featured snippets in it. As mentioned, everyone needs to-the-point answers, not a bunch of words. So Google started a new feature to provide a good user experience. 

Now, if you search about something on Google, you'll get a description or summary of the blog post that answers your question. Thanks to this feature, we don't need to read an entire article. The most significant benefit of the snippet is that 90% of the users end up reading the whole article. 

Privacy of Customers

In the end, the last and most crucial future marketing trend is privacy and trust building. If we talk about the past, then privacy wasn't a concern of the customers, but now every user cares about it. 

Google and other search engines are tightening privacy for users' safety. That's why companies clearly state what data they are collecting and how they'll use it. 

This trend might create issues for digital marketers as they collect users' data and track their behavior. But it's the start of a new era; it will also help build trust between the company and its customers. 

Frequently Asked Questions 

What are current trends in digital marketing?

The current famous digital marketing trends are using shorts, DIY videos, shoppable posts, influencer marketing, content marketing, visualization of content to attract readers, Google snippets, and providing privacy to customers so they'll trust the brand. 

Is digital marketing the future?

Yes, digital marketing is the future. After all, everything will be digitized in the future. After some time, you'll see extreme competition on the internet among online stores. In addition, the competition will also start in virtual worlds like Meta. Famous brands are starting marketing in a virtual world where users can wear the dress virtually, and if they like it, they can purchase it afterward. 

How will marketing change in the next ten years?

Digital marketing will competently change in the next ten years. In the future, attracting customers and encouraging them to purchase products will be more complex than today. The companies will also shift to the virtual world like Meta. AI technology will help a lot in digital marketing, and the chances are most of the work will be done by AI tools in the future. 

Ready For Digital Marketing?

So are you ready to upgrade your skills according to new digital marketing trends in 2022? Remember, change doesn't always bring difficulties. It teaches us new ways, makes us strong, and helps us develop our skill set. People who don't change never get success. 

That's why we suggest you try to upgrade your skill according to the new digital marketing trends. As the entire digital marketing industry is evolving, if you don't learn new marketing methods, we hate to say that you'll face a lot if difficulty.